A white-label product is a fully supported product or a service produced by one company and sold by another. A reseller company purchases this product without branding and can customize it to make it look like they’ve produced it. Let's say you are a business owner in need of a new product. You have several options. You can develop a product from scratch. If you have a lot of time and money on your hands it can be a great option. You can build a minimum viable product or an MVP. This option is good for a startup. But what if you need a new product to be on the market in a couple of weeks? You can purchase a white-label product, add custom design and functionality to it and launch it in no time.
Choosing a white-label solution over building a new one from scratch allows avoiding pitfalls like:
- Reinventing the wheel and getting stuck in the development process. Spending too much time and money developing a product that is already out there, and you could obtain it cheaper and launch it faster;
- Delaying product launch and increase downtime to get the product to the market. A white-label product can be market-ready in a couple of weeks while developing a new product can take 6-10 months;
- Lack of resources and expertise required to create a new product or a service.
We launched white-label projects using various architecture and programming languages, and with every completed project we learn more. We would recommend the use of microservices architecture and a single-page application for white label solutions. This way the development process is faster and the budget is smaller.
Follow the lead
E-commerce is a constantly growing industry, and its impact on the overall economy grows with it. Many offline stores obtain e-commerce platforms to expand their customer base and make more sales. Webdevelop Pro can build a unique and outstanding e-commerce solution for your business. Feel free to contact us anytime.